DIY Detail is the product of two automotive visionaries, Yvan Lacroix and Nick McGurk, who combined their unique expertise and passion to create a brand that revolutionizes car care. With a mission to simplify the detailing process while maintaining top-notch quality, DIY Detail is a game-changer for car enthusiasts, from professionals to DIYers.
The Founders: Yvan and Nick
Yvan Lacroix is a legend in the detailing world, with over 30 years of experience in the industry. He has traveled the globe, training detailers and consulting for some of the biggest names in the business. Yvan’s expertise in product development, combined with his deep understanding of what works in real-world detailing, made him the ideal person to help create a line of products that truly deliver.
Nick McGurk, a passionate DIY enthusiast and content creator, brought a fresh perspective to the project. While Yvan understood the professional side, Nick knew what everyday car owners needed—simple, effective products that gave professional results without the complexity or steep learning curve. Together, they envisioned a brand that would cater to both worlds.
The Breakthrough: Creating a New Standard
The turning point for DIY Detail came with their focus on innovation, particularly with their Ceramic Gloss. This product has become a cornerstone of their lineup, offering car owners an easy-to-apply ceramic coating that provides lasting protection and a stunning gloss finish. Unlike traditional ceramic coatings, which often require professional application and curing times, DIY Detail’s Ceramic Gloss allows anyone to get professional results in just minutes. This spray-on, wipe-off solution delivers a durable layer of protection against UV rays, water, and contaminants while making the car look like it just rolled off the showroom floor.
Another standout product is their Rinseless Wash, a versatile formula that lets users wash their cars without needing a hose or tons of water. This product is perfect for those living in areas with water restrictions or anyone who wants to conserve water without sacrificing cleanliness. The Rinseless Wash can be used as a cleaner, clay bar lubricant, or even a quick detailer, making it a versatile tool in any car care kit.
These products, along with their All-in-One Polish, which cuts, polishes, and protects in a single step, represent DIY Detail’s commitment to creating breakthrough solutions. Their goal is to simplify detailing without compromising on results, and these products are perfect examples of that.
Yvan Lacroix: A Detailing Legend
Yvan’s influence on DIY Detail cannot be understated. With over three decades of experience, he’s a true detailing guru who has worked across the world, training detailers and developing cutting-edge products for the industry. His knowledge spans from high-end luxury vehicles to everyday family cars, and he’s built a reputation for being one of the best in the business.
Before co-founding DIY Detail, Yvan was known for his work with Optimum Polymer Technologies, where he helped develop and refine their range of innovative car care products. His role as a trainer and consultant has taken him to countless countries, where he has shared his wisdom with detailers and car care professionals. This vast experience gave him an intimate understanding of what makes products work—not just in theory, but in practice.
Building a Brand for Everyone
From day one, Yvan and Nick wanted DIY Detail to be more than just a product line; they wanted it to be a community. With Nick’s expertise in content creation and Yvan’s educational background, they’ve built a brand that not only delivers exceptional products but also empowers users with knowledge. Their social media presence, filled with tutorials, tips, and tricks, is a testament to their commitment to helping people achieve professional results at home.
Looking to the Future
DIY Detail continues to innovate, always staying ahead of the curve. With Yvan’s unmatched expertise and Nick’s passion for making car care accessible, the brand is consistently expanding its product lineup. Whether it’s developing new eco-friendly formulas, creating faster and easier-to-use solutions, or offering more educational content, DIY Detail is at the forefront of the industry.
Key Products to Watch:
- Ceramic Gloss – Easy-to-use spray ceramic coating for instant protection and shine.
- Rinseless Wash – A versatile, eco-friendly wash that cleans without the need for a hose. https://carbros.pro/product/rinse-less-wash-v2/
- Gold Standard Polish & Pad System – A revolutionary, all-in-one system that not only cuts, polishes, and protects but also simplifies the entire detailing process. The Gold Standard Polish is designed to work in tandem with their specially formulated polishing pads, ensuring a consistent, professional-grade finish with less effort. The system reduces the number of steps typically involved in polishing, making it faster and more efficient for both beginners and professionals. It’s ideal for removing defects, enhancing gloss, and leaving behind a durable layer of protection—all in one go.
- Tire and Wheel Cleaner – Formulated to safely clean wheels and restore tire shine without damaging surfaces.
With their passion for cars and a dedication to quality, Yvan and Nick are making car care easier, more effective, and more enjoyable for everyone. DIY Detail isn’t just a brand—it’s a revolution in how we care for our vehicles.